Phoebe Gates' Shopping App Phia Responds to Cookie Stuffing Allegations

Phoebe Gates’ shopping app Phia responds to allegations of cookie stuffing

Phia is taking proactive steps to rectify its sales records by reversing transactions that were misattributed. In light of concerns over cookie stuffing, where tracking cookies are added without user consent, founders Phoebe Gates and Sophia Kianni have acknowledged awareness of these settings. Phia has eliminated these features and is now collaborating with brand partners to ensure a seamless shopping experience for users in the future.

By TOI TECH DESK