Pioneer of Text-Message Restaurant Ordering Predicts Industry Shifts

The inventor of the SMS-based restaurant ordering system reflects on two decades of industry evolution and outlines necessary technological pivots for major food chains.

1 Sept, 12:00 — 1 Sept, 12:00

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fortune21h ago

I invented the text-message restaurant order in 2005. Twenty years later, I know what comes next

My tech is behind over 800 restaurant brands including Shake Shack, Waffle House, Cracker Barrel, Five Guys and Panda Express. But we need a new direction.

By Noah Glass

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Pioneer of Text-Message Restaurant Ordering Predicts Industry Shifts

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I invented the text-message restaurant order in 2005. Twenty years later, I know what comes next

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