Pop Mart faces US sales plunge amid struggle to diversify beyond Labubu plushie

Toy maker Pop Mart is experiencing a significant drop in US sales as it grapples with the challenge of diversifying its product line beyond its highly popular Labubu monster plushies.

30 Apr, 04:24 — 30 Apr, 04:24

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The IndependentMostly Factual123d ago

Labubu boo-boo? US sales plunge for toy maker as it struggles to diversify beyond popular plushie

Pop Mart went viral for its creepy and cute monster plushies but it remains to be seen whether it can hold on to its fan base

By Rachel Dobkin

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Pop Mart faces US sales plunge amid struggle to diversify beyond Labubu plushie

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Labubu boo-boo? US sales plunge for toy maker as it struggles to diversify beyond popular plushie

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