Private Equity Deal Aims to Revive Rentrak for Theatrical Grosses Data

A private equity-backed deal, led by Anant Gupta and advised by Chris Aronson, has paid $70 million to control Hollywood's key box office data set, aiming to revive Rentrak.

25 Jun, 19:00 — 25 Jun, 19:00

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hollywood-reporterMostly Factual61d ago

Box Office Insiders: Meet the Team That Paid $70 Million to Control Hollywood’s Favorite Data Set

A private equity-backed deal led by Bay Area exec Anant Gupta and advised by ex-Paramount distribution chief Chris Aronson aims to revive Rentrak as the single, trusted handler of all theatrical grosses.

By Erik Hayden

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Private Equity Deal Aims to Revive Rentrak for Theatrical Grosses Data

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Box Office Insiders: Meet the Team That Paid $70 Million to Control Hollywood’s Favorite Data Set

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