‘Project Hail Mary’: How Ryan Gosling’s Box Office Hit and Marketing Marvel Made Amazon MGM the Surprise Studio Star of CinemaCon

Theaters were dubious a year ago as to Amazon's commitment to theatrical. This year, the mood was far different amid the jaw-dropping box office success of 'Project Hail Mary' following a marketing feat of galactic proportion that Gosling played a key in shaping.

By Pamela McClintock