Prudential Financial's CMO discusses marketing strategy and AI

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Richard Parkinson is the chief marketing officer at Prudential Prudential Prudential Financial's chief brand and marketing officer, Richard Parkinson, discusses PGIM's innovative claymation ad campaign. The 'Keep Asking' campaign uses claymation to connect with PGIM's problem-solving customers. Parkinson notes AI's role in marketing and the challenge of effectively training young talent. Prudential's recent campaign for its asset management arm, PGIM, broke conventional advertising norms, a...