Regal Cinemas, IFTA, and CNC Launch Pilot to Reverse Falling Theater Admissions

Regal Cinemas, IFTA, CNC Launch Pilot to Test Whether Smarter Programming Can Reverse Falling Theater Admissions

Regal Cinemas and the Independent Film & Television Alliance (IFTA), together with the CNC, launched the Future of Distribution pilot on Monday at the Lumière Summit in Saint-Paul-de-Vence, France, – a new international initiative that will hand under-used cinema screens to a neutral programmer in a bid to reverse falling theater attendance. The pilot gets […]

By Naman Ramachandran