Shakira & Burna Boy's 'Dai Dai' Achieves Global Chart Domination

Shakira and Burna Boy's song 'Dai Dai' successfully leveraged World Cup buzz to achieve global chart domination, with marketing specialists noting its immediate 'World Cup ready' feel.

24 Jul, 13:10 — 24 Jul, 13:10

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billboardMostly Factual33d ago

How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

"In its earliest stages, the song already felt World Cup ready," says marketing specialist Ray Rock. "We knew instantly that Shakira had aced the assignment."

By Isabela Raygoza

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Shakira & Burna Boy's 'Dai Dai' Achieves Global Chart Domination

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How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

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