Sheffield Supermarket Freezers Go Viral for 'Symphonic' Sound

‘Like an electrical gong bath!’ The Sheffield supermarket going viral for the symphonic sound of its freezers

Redditors are thrilled by the Co-op on Ecclesall Road, where a magnificent drone is reminiscent of Brian Eno’s ambient music. We take a visit to the back aisles There’s a new sound gripping Sheffield. You won’t find it at one of the city’s eclectic jazz nights; nor in any of its clubs or live music venues. You’ll find it in the back aisle of a Co-op supermarket on Ecclesall Road. “Anyone noticed how nice the freezers sound in the eccy road co-op?” someone wrote on the Sheffield Reddit page in January. “It’s like all the fans have been carefully tuned to the calmest droning chord ever, it’s like being in an electrical gong bath.” Continue reading...

By Alim Kheraj