SM Entertainment and Tencent Music Form Joint Venture for New Chinese Idol Group
SM Entertainment has partnered with Tencent Music Entertainment to establish a joint venture aimed at developing and promoting a new Chinese-language idol group. The collaboration marks a strategic expansion of K-pop production frameworks into China's domestic entertainment market.
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SM revives China push with Tencent Music JV
SM Entertainment is stepping up its push into China through a new joint venture with Tencent Music Entertainment, as major South Korean entertainment companies seek to rebuild their presence in the Chinese market amid growing expectations of the easing of yearslong restrictions on Korean cultural content. The agency said Thursday that it established STE, a Beijing-based joint venture with TME, one of China’s largest music platform operators. The venture follows a memorandum of understanding sign
By The Korea Herald
Read full article →SM Entertainment forms China joint venture with Tencent Music
SEOUL, Aug. 27 (Yonhap) -- South Korean K-pop powerhouse SM Entertainment has an...
By Shim Sun-ah
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