Social Media Drives Global Expansion of Chinese Yoga Wear Brands

Social media fuels Chinese yoga wear boom

SHANGHAI – Amid the global yoga culture boom, Chinese yoga wear brands have expanded overseas and found favor with international consumers. On TikTok, a young girl from the United States shared her thoughts on her recently discovered favorite brand CRZ YOGA — a sportswear brand from Guangzhou, Guangdong province. In front of the camera, she tried [...]

By Asia News Network