SMOKERS’ CORNER: MANUFACTURING GEN-Z

The 21st century’s cultural terrain has fostered an unusual sociological phenomenon: the over-analysis of an entire demographic. Whereas researchers have studied youth cohorts since the 1960s, none have faced quite as intense a spotlight as Generation Z (henceforth Gen-Z). Born between 1997 and 2012, this group is the first to be fed constant digital data portraits of their own behaviour. Cultural commentators repeatedly insist that Gen-Z do not strive for traditional academic or career goals...

By [email protected] (Nadeem F. Paracha)