Starbucks' latest drink launch is a bet on the future of fast food beverages

Starbucks is aiming to capitalize on social media trends and demand from younger consumers. Starbucks Starbucks is expanding its Refresher line, a $2 billion platform, to attract afternoon customers. New blended Refreshers capitalize on social media trends and demand from younger consumers. Gen Z and millennials see cold drinks as expressive and social, fueling demand across the industry. Starbucks isn't just launching another drink. With its latest Refreshers debut, announced Monday, the c...