Starbucks Korea Launches Mobile Coffee Trailer for Rural Areas and Barracks

Brews for the boys: Starbucks truck to bring fresh coffee to rural areas, barracks

Starbucks Korea on Wednesday unveiled its mobile coffee trailer, “S:Buck-Cha,” to extend its store experience beyond towns and cities to rural areas, disaster sites and even frontline units. The trailer made its debut at Yeouido Hangang Park’s Event Plaza during the Seoul Spring Festival marking Earth Day. From 1-3 p.m., the company offered free iced coffee to 500 customers on a first-come, first-served basis, encouraging the use of personal tumblers to promote eco-friendly habits. Developed ove

By The Korea Herald