Swiss chocolate maker Villars prioritizes brand visibility amid rising operational costs

The CEO of Villars Maître Chocolatier outlines a strategic plan to maintain production in Switzerland while expanding the brand's international profile, despite facing increasing domestic manufacturing expenses.

29 Aug, 08:00 — 29 Aug, 08:00

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swissinfoHigh2d ago

Villars CEO: ‘The key is to boost our visibility while keeping costs under control’

Villars CEO Nicolas Forget says the Swiss chocolate maker will stay in Switzerland despite rising costs. Forget, who has been at the head of Villars Maître Chocolatier since July 2025, wants to raise the international profile of the chocolate manufacturer. In an interview with Swissinfo at the company’s Fribourg headquarters, the Frenchman explains why soaring cocoa prices, geopolitical tensions and rising protectionism could make that a difficult task. Swissinfo: Before becoming CEO of Villa...

By swissinfo.ch

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Swiss chocolate maker Villars prioritizes brand visibility amid rising operational costs

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Villars CEO: ‘The key is to boost our visibility while keeping costs under control’

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