Telstra CEO Apologizes for Outage, Company Reputation Damaged

Telstra CEO Vicki Brady issued a deep apology for a nationwide outage, admitting the risk was known. The incident has significantly damaged Telstra's reputation for stable mobile coverage, potentially impacting its premium service perception.

10 Jul, 15:00 — 10 Jul, 15:00

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The GuardianMostly Factual52d ago

Why pay a premium fee for a service that isn’t? How the nationwide outage could hurt Telstra

The telco has long banked on its reputation as having the most stable, widest mobile telco coverage. That is now badly dented Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Telstra has long profited from its reputation of having the largest and most stable mobile telco coverage in Australia, allowing it to charge premium prices. When its main rival, Optus, suffered a series of operational issues that culminated in a damagi...

By Jonathan Barrett and Catie McLeod

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Telstra CEO Apologizes for Outage, Company Reputation Damaged

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Why pay a premium fee for a service that isn’t? How the nationwide outage could hurt Telstra

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