The Branding of Coca-Cola: Why Are Cans Red?

A new book explores the creation of brands and what makes them distinctive, using Coca-Cola's iconic red cans as an example of successful branding that requires little explanation.

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die-presseGerman58d ago

Markengestaltung: Warum sind Cola-Dosen eigentlich rot? [premium]

Gelungenes Branding brauchte keine großen Erklärungen. Ein neues Buch verrät dennoch, wie Marken entstehen und was sie unverwechselbar macht.

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The Branding of Coca-Cola: Why Are Cans Red?

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Markengestaltung: Warum sind Cola-Dosen eigentlich rot? [premium]

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