The Evolving Value of Music Videos in the Post-MTV Era

An analysis explores why artists continue to produce music videos despite the decline of MTV and the challenges of justifying superstar-level budgets in the current landscape.

2 Apr, 20:39 — 2 Apr, 20:39

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billboardMostly Factual146d ago

The Glory Days of Music Videos Are Over — So Why Do Artists Keep Making Them?

In the post-MTV age, videos still have value — though it's become harder to justify superstar-level budgets.

By Chris Eggertsen

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The Evolving Value of Music Videos in the Post-MTV Era

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The Glory Days of Music Videos Are Over — So Why Do Artists Keep Making Them?

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