The two giants of the blind box world are joining forces

The two giants of the blind box world are joining forces

Sanrio and Pop Mart are joining forces to launch a combined collection. Pop Mart Labubu is getting a Hello Kitty makeover. Pop Mart is partnering with Sanrio for a new collection of Labubus dressed as Sanrio characters. The two brands have massive fanbases, and an analyst says the collab will pool both together. The two big leagues in the toy world are joining forces: Pop Mart's iconic Labubu doll is getting a Sanrio makeover. The collection features Labubus dressed as popular Sanrio charac...