TikTok Shop Boosts Product Discovery, Amazon Dominates Purchases

A sponsored survey indicates that TikTok Shop is a leading platform for consumers to discover new products, but e-commerce experts note that actual purchases often occur on other platforms like Amazon, suggesting a gap between discovery and conversion.

15 Aug, 10:30 — 15 Aug, 10:30

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forbes18d ago

Small Brands Get Famous On TikTok Shop, But Amazon Is Still King

A TikTok Shop sponsored survey finds it’s the top way consumers discover new products. But then they often buy elsewhere, such as on Amazon, say e-commerce pros.

By John Schroyer, Forbes Staff

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TikTok Shop Boosts Product Discovery, Amazon Dominates Purchases

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Small Brands Get Famous On TikTok Shop, But Amazon Is Still King

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