Uber is facing a David-and-Goliath battle in a 'must-win' market

Rapido has grown to become one of India's largest ride-hailing service providers, putting Uber on notice. Courtesy Rapido Rapido has become one of the leading ride-hailing providers in India. The startup was founded in 2015, two years after Uber first launched a service in the country. Rapido's CEO said cheap rides and driver fees helped it pull ahead of competitors. A startup has emerged as Uber's toughest rival in a market that CEO Dara Khosrowshahi called a "must-win," doing so with a fr...