US Drinkers Fall Out of Love with Bud Light

AB InBev is reallocating marketing funds to other brands as celebrity tie-ups and cage fighting sponsorships have failed to halt the decline in Bud Light sales among US drinkers.

3 Aug, 04:00 — 3 Aug, 04:00

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FTVery High24d ago

How US drinkers fell out of love with Bud Light

AB InBev shifts marketing dollars to other brands as tie-ups with celebrities and cage fighting fail to halt decline in sales

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US Drinkers Fall Out of Love with Bud Light

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How US drinkers fell out of love with Bud Light

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