UTA Expands Focus on Creators at Cannes Lions

UTA is making its biggest presence ever at Cannes Lions, betting on creators as the future of talent. Agency representatives Raina Penchansky and Brandon Edelman explained their strategy.

17 Jun, 18:33 — 17 Jun, 18:33

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hollywood-reporterMostly Factual70d ago

UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case

With its biggest Lions presence ever, the agency is betting the future of talent runs through creators. UTA's Raina Penchansky and creator Brandon Edelman — aka Bran Flakezz — explain why.

By Georg Szalai

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UTA Expands Focus on Creators at Cannes Lions

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UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case

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