Volvo's YouTube Strategy Focuses on Long-Form Content

Volvo's global marketing director, My Lindström, discusses how the car manufacturer is navigating the new digital landscape by focusing on long-form storytelling on YouTube, moving away from short, scrollable content.

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svenska-dagbladetSwedish62d ago

Volvos Youtube-recept: ”Gjorde precis tvärtom”

Från Zlatan till innehållsskapare utan stjärnstatus. Och från snabba skroll till långa berättelser. Volvos globala marknadschef My Lindström berättar om hur biltillverkaren navigerar det nya digitala landskapet.

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Volvo's YouTube Strategy Focuses on Long-Form Content

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Volvos Youtube-recept: ”Gjorde precis tvärtom”

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