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Yahoo Aims to Attract Gen Z Users

Yahoo, an original internet pioneer, is implementing strategies to appeal to and win over younger users from Generation Z, according to the group's chief.

23 Aug, 18:00 — 23 Aug, 18:00
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FTVery High14h ago

Yahoo, the internet’s ‘OG’, wants to win over Gen Z

Group’s chief says vintage web name can help draw younger users

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