Young Chinese Consumers Seek 'Emotional Value' Amid Anxiety

Young people in China are increasingly anxious about their future, leading to a booming consumer market for feel-good experiences and products that provide 'emotional value,' such as companion hikers and cosplayers.

13 Jul, 04:00 — 13 Jul, 04:00

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NYTMostly Factual48d ago

Why Young People in China Are Buying Feelings

Young people in China are increasingly anxious about the future and spending on feel-good experiences and products that provide “emotional value.” A companion hiker and cosplayer show what it’s like to be part of this booming consumer market.

By Jiawei Wang, Jon Hazell and Rafaela Balster

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Young Chinese Consumers Seek 'Emotional Value' Amid Anxiety

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Why Young People in China Are Buying Feelings

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