YouTube’s Pedro Pina Says Platform Can Fuel Britain’s Next TV ‘Golden Age,’ Unveils $4 Million Pledge: We’re ‘Not the Villain’

Pedro Pina, YouTube’s vice president for Europe, Middle East and Africa, used this year’s James MacTaggart Memorial Lecture at the Edinburgh TV Festival to challenge the narrative that the platform is a villain in British television’s decline. Instead, he argued that it is increasingly feeding the sector with talent, audiences and revenue — and backed […]

By Elskes