Sridhar Vembu's advice to engineers entering business: Learn to sell, face rejection

Zoho founder Sridhar Vembu advises technical professionals to engage in sales calls. Learning to handle rejection is crucial for business success, he states. Direct customer interaction improves idea explanation and business understanding. Sales experience also enhances communication skills and fosters respect for salespeople. Ultimately, business fundamentally relies on selling products and acquiring customers.

By TOI TECH DESK