Executives at the APOS conference in Bali discussed the maturity of Asia's entertainment industry, focusing on sustainable ecosystems, scalable IP, and deeper audience engagement.

Singapore-based RisingJoy's microdrama streaming service, RJOY, has finalized partnership agreements with Astro's Sooka platform in Malaysia and the IDN App in Indonesia. The deals were signed at the APOS conference in Bali.

V47 Entertainment’s specialist agency Virtue Asia has announced a deal with China-listed microdrama company COL Group to develop and distribute brand-funded entertainment across Southeast Asia. The partnership was revealed on the sidelines of the APOS conference.

Panjaya.ai and Shortical have formed a strategic partnership to bring AI-powered localization to mobile-first microdrama content in six languages, as announced at the APOS conference in Bali.

Andy Serkis, Thomas Tull, and Gautam Saxena of ING Group discussed the creative freedom and potential fears associated with Artificial Intelligence at the APOS conference in Bali, Indonesia.

Prime Video is intensifying its efforts to become a comprehensive entertainment destination across the Asia-Pacific region, as revealed by executives at the APOS conference.

During the APOS conference, JioHotstar executives Bharath Ram and Vijay Seshadri outlined how artificial intelligence, connected TV, and commerce are expected to drive the next phase of streaming in India.

YouTube India is positioning Connected TV as a new prime-time screen, having reached over 75 million adults, and has unveiled a three-lever strategy for its media and entertainment partners at the APOS conference.

Actor and director Andy Serkis, alongside Google executive Jon Zepp, addressed the opportunities and risks of artificial intelligence in storytelling during a session at the APOS conference. He emphasized the evolving nature of human creativity alongside rapid technological changes.