EA Creates New Division for In-Game Advertising
Electronic Arts has launched EA Advertising, a new platform dedicated to placing more ads in its games and fostering brand partnerships.
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Croatian Media Council Fines HRT for Hidden IKEA Advertising
The Croatian Media Council has fined HRT 13,270 euros and a tenth of that amount to the responsible person for hidden advertising of IKEA products in a program aired on HTV 4.
Electronic Arts Launches New In-Game Advertising Platform
Electronic Arts (EA) has launched EA Advertising, a new platform designed to allow brands to advertise directly within gameplay. This initiative aims to create new revenue streams by integrating advertisements into their sports titles and other games.
EA Announces New Advertising Platform for Sports Titles
EA has announced 'EA Advertising,' a new initiative designed to enable deeper brand integration within its portfolio of sports titles, including Madden NFL and EA Sports FC.