An opinion piece argues that the government's 'Savvy the Squirrel' campaign overlooks the benefits of investing for children, particularly through Junior Cash ISAs, where cash may not be the optimal choice.

Rachel Reeves has initiated a new campaign featuring 'Savvy the Squirrel' to encourage new investors to flock to low-cost trading platforms in the UK.

The UK government and City firms have launched a new advertising campaign, featuring a character named 'Savvy the Squirrel,' to encourage British citizens to invest. The initiative aims to boost public engagement with investment opportunities.