Food safety regulators in India are cracking down on widespread violations, with inspections revealing issues like rats in freezers and spoiled food at major restaurant chains including KFC, Pizza Hut, and Starbucks.
GOP candidate Michele Tafoya faced criticism for suggesting voters deal with high gas prices by cutting back on Starbucks, with her Minnesota Senate opponent disagreeing with her call for more 'patriotic' spending.
Major fast food chains like McDonald's and Starbucks are increasingly incorporating energy drinks into their menus, signaling a significant shift in their beverage strategies.
Starbucks will cease covering GLP-1 drugs prescribed for weight loss for its benefits-eligible employees starting in October, citing rising employer healthcare costs.
Police in South Korea have reportedly raided the headquarters of Starbucks Korea, though the specific reasons for the action are not immediately clear.
A raid has been conducted in connection with a PR disaster, dubbed the 'tank scandal,' involving Starbucks South Korea and its licensing partner Shinsegae, following a controversial marketing campaign.
South Korean police raided the headquarters of Starbucks Korea in Seoul following a controversial promotional event dubbed 'Tank Day.' The campaign sparked outrage for allegedly evoking a historical massacre.
A financial analyst, previously skeptical of Starbucks, has changed their stance and upgraded the company's stock. The analyst acknowledged that CEO Brian Niccol's turnaround strategy is proving effective, reinforcing a bullish outlook on the coffee chain.
The CEO of Starbucks has clarified the company's decision to keep the popular Pumpkin Spice Latte as a seasonal offering rather than making it available on the menu throughout the year.
Starbucks is testing new carbonated versions of its popular refresher drinks in select markets, betting that these bubbly beverages will give sales a sparkle, especially among younger customers who are driving growth in non-coffee drinks.
Starbucks reported better-than-expected third-quarter profits, driven by a strong turnaround in its US operations, leading the company to raise its full-year guidance.
The US Federal Reserve maintained interest rates despite high inflation, with Chairman Warsh facing scrutiny over the decision. Meanwhile, Meta's AI strategy and future revenue projections are causing investor concern.
Starbucks reported its fourth consecutive quarter of same-store sales growth, leading to a jump in its stock price as the coffee giant raised its full-year outlook.
Disney has launched its annual Halloween shop, offering a limited run of character-inspired collectibles, costumes, decor, and clothing, including a coveted Starbucks cup, to kick off the spooky season early.
Disney's new 'Haunted Mansion' Starbucks tumbler has become the center of a viral craze, with the company also releasing other new cups and tumblers online.
An earnings preview outlines what investors and analysts should expect from Starbucks' upcoming financial report, providing insights into the company's performance.
DoorDash is running a 'Sweet Treat Week' promotion through July 22, providing exclusive savings on items from Starbucks, Wendy's, and Häagen-Dazs for DashPass members.
Starbucks is incorporating artificial intelligence into its operations, a move that analysts are examining for its potential effects on the company's stock performance.
Starbucks is reportedly trying a business strategy that it had previously attempted and failed at. The move indicates the company's efforts to innovate or adapt its market approach.
Blue Tokai, a rival to Starbucks in India, plans to triple its store count within the next four years, signaling aggressive expansion in the Indian coffee market.
An analysis compares the potential investment value of purchasing one share of Starbucks against buying one share of Dutch Bros plus one share of Chipotle in July.
A Starbucks located in South Korea's Aegibong Peace Eco-Park, less than two kilometers from North Korea, has become a popular attraction, drawing thousands of customers eager to observe the northern territory.
All Starbucks stores in South Korea closed early on Monday for a franchise-wide training session, following a disastrous marketing campaign dubbed 'Tank Day'.
Starbucks is significantly ramping up its presence in India, with plans to open 100 new stores annually as part of its expansion strategy in the country.
Starbucks in South Korea temporarily closed all its stores early for history training after a coffee cup design, named 'SS Tank,' evoked historical trauma. The company faced backlash for the insensitive naming.
A lawsuit in Quebec against Tim Hortons, Starbucks, and Second Cup regarding the 'disproportionate' cost of non-dairy milk alternatives has been approved.
Starbucks in South Korea temporarily closed its stores for a staff history lesson following public criticism over a 'Tank Day' marketing campaign that coincided with the anniversary of a military massacre.
Starbucks stores across South Korea will close for half a day next week for staff to attend a history lesson, following a promotional campaign that went awry.
FIFA President Gianni Infantino defended the organization against visa issues in the U.S. ahead of the World Cup, while Iranian-Americans called for Iran's expulsion from the tournament. Preparations for the 2026 FIFA World Cup, co-hosted by the U.S., Mexico, and Canada, are underway, with discussions around its economic impact and fan experience.
US coffee giant Starbucks is reportedly considering options for its Japan business, including a potential sale or listing it on the stock market, though no final decision has been made.
Seattle Mayor Katie Wilson dismissed concerns over a new millionaire's tax causing a business exodus, highlighting strong relationships and donations from companies like Starbucks and Microsoft.
Starbucks is launching new blended Refresher drinks, expanding its $2 billion platform to attract afternoon customers and capitalize on social media trends and demand from younger consumers.
Seattle Mayor Katie Wilson has admitted to breaking her own Starbucks boycott after visiting Pike Place Market, though she declined to advise others on shunning the coffee giant.
Starbucks is developing new plans aimed at increasing its customer traffic and sales during the afternoon hours. The company is exploring various initiatives to enhance its performance in this specific business segment.
Starbucks is reportedly executing a successful turnaround strategy, managing to thrive despite a broader retail meltdown. The article delves into the company's internal efforts to improve performance and customer engagement.
Financial commentator Jim Cramer has issued a bold new message specifically for investors in Starbucks, likely offering analysis or recommendations regarding the company's stock performance and future prospects.
Starbucks Korea's CEO and Shinsegae chief have issued apologies for a controversial 'Tank Day' ad campaign that evoked a massacre, leading to a significant drop in sales and a customer boycott. The company is offering full refunds for prepaid cards amidst the backlash.
A recent Starbucks marketing campaign has unexpectedly become a focal point in South Korea's political landscape, fueling debates over hate speech and influencing shifts in support for rival parties just days before the election.
The CEO of Starbucks has issued a direct statement regarding current consumer spending habits, signaling potential shifts or challenges within the retail market.
Civil servant unions in South Korea have announced their participation in a boycott of Starbucks. The boycott stems from controversy surrounding a 'Tank Day' event.
South Korea's Veterans Ministry announced plans to intensify efforts to screen and counter false information related to the May 18 Gwangju Uprising, following a recent marketing controversy involving Starbucks.
A man in his 60s is under investigation for public intimidation, police said Friday, after he posted a threatening message against people using Starbucks products.
Seattle's socialist mayor is facing strong criticism from opponents following a decision reversal concerning Starbucks. Critics argue that the city cannot withstand the mayor's policies.
South Korea's Interior Minister Yun Ho-jung expressed deep regret over Starbucks Korea's 'Tank Day' marketing campaign, which was associated with a bloody military event. He vowed to boycott the coffee chain for future government events.
Starbucks Korea's canceled "Tank Day" tumbler promotion has ignited a political firestorm, with far-right internet users defending the coffee chain and mocking the country's pro-democracy movement.
A US environmental group has released a report claiming that Starbucks' plastic cups, often marked as 'widely recyclable,' are not actually being recycled and instead end up in landfills. The report challenges the company's sustainability claims regarding its cup disposal.
Starbucks Korea reported an operating loss in the second quarter, attributed to the fallout from its 'Tank Day' marketing campaign. The backlash from the promotion significantly impacted the company's financial performance and dragged Emart into the red.
A Starbucks customer is suing the coffee chain, alleging that a hot tea spill from a 'wobbly' table caused 'debilitating nerve damage to his genitals'.
Former President Trump has adopted a 'low-key' approach to Iran talks, aiming to leverage the country's economic stress, while Israel's rejection of a Gaza plan raises concerns about prolonged conflict. Iran, in turn, has linked the reopening of the Strait of Hormuz to US concessions and ironically responded to Trump's 'chess game' analogy.
Financial analyst Jim Cramer has indicated that he believes there is merit in Starbucks Corporation's ongoing turnaround efforts, suggesting potential for future improvement.
A Jewish teenager was attacked with a phone and a metal chair at a Starbucks in North Miami Beach, leading to the suspect being charged with multiple offenses.
South Korean police have raided the headquarters of Starbucks in connection with the controversial 'Tank Day' marketing campaign, which drew public criticism.
Starbucks Korea is experiencing a significant drop in revenue following protests sparked by a controversial promotional campaign. Police have entered the company's Seoul headquarters, though the official reason for the search has not been disclosed.
Starbucks in South Korea has been raided following a public outcry over an advertisement that controversially referenced the 1980 pro-democracy uprising. The American company faced strong criticism for the perceived insensitivity of the campaign.
Starbucks stock has seen a 25 percent increase since January, signaling a strong comeback. CEO Brian Niccol is credited with modernizing cafes, strengthening the brand, and consistently exceeding expectations.
Wall Street analysts issued their most significant calls on Monday, covering major companies such as SpaceX, Nvidia, Tesla, Applied Materials, Circle, Corning, and GE Vernova.
Analysts suggest that Starbucks is actively pursuing a significant turnaround strategy, with one analyst noting the company is 'just starting to play offense' in its efforts to improve performance and strategic positioning for the year ahead.
Starbucks delivered a strong quarterly performance, leading analysts to raise price targets for the company. The results indicate continued momentum in its turnaround efforts.
Starbucks has successfully revitalized its brand and boosted earnings through the introduction of trendier products, faster service, and an expanded range of food options, making it 'cool again'.
Starbucks stock has seen a boost as the company's efforts to revive its 'third place' concept show positive results, leading to an improved outlook for 2026.
Starbucks' stock has experienced a 17% decline over the past five years, reflecting challenges or shifts in investor sentiment regarding the coffee giant.
Starbucks Korea employees have formed a union after a "Tank Day" reusable cup promotion on the anniversary of the Gwangju uprising sparked widespread outrage.
An analysis provides investment recommendations for McDonald's (MCD) and Starbucks (SBUX) stocks, evaluating whether to buy, sell, or hold shares at their current price points.
Starbucks has reportedly issued a warning regarding AI applications developed by Microsoft and IBM, signaling its stance on the use of such technologies.
Starbucks is reportedly using artificial intelligence to develop its own software, aiming to replace applications currently purchased from Microsoft and IBM. This strategic shift is expected to reduce the company's reliance on external tech providers.
A Starbucks branch in Gimpo, South Korea, near the North Korean border, has become a major tourist attraction, with visitor numbers more than doubling since 2024 due to its unique view of North Korea.
Tourists are flocking to a Starbucks cafe in South Korea that offers a unique view of North Korea across the demilitarized zone. The cafe has become a popular spot for visitors to observe the stark contrast between the two nations.
A controversial chant by high school baseball players, interpreted as a political statement, has ignited a political debate in South Korea, with rival parties clashing over appropriate punishment.
A chant of 'I’ll go to Starbucks' by student players during a high school baseball game livestream has reignited criticism over far-right memes mocking victims of South Korea’s 1980 Gwangju pro-democracy uprising, highlighting regional hatred among younger generations.
A marketing debacle involving Starbucks Korea, widely perceived as mocking the victims of a brutal military crackdown, is reportedly far from over. The incident, which occurred last month, was not attributed to front-of-house staff.
Starbucks is expanding its coffeehouse coach program following its initial success. The initiative aims to further enhance customer experience and operational efficiency across its locations.
Starbucks is piloting a new program on TikTok aimed at boosting employee-generated content, likely as a strategy to enhance brand engagement and authenticity through its workforce.
Starbucks Korea closed all 2,160 stores early on Monday to conduct history training for employees. This nationwide early closure follows significant backlash over its controversial 'Tank Day' promotion in May, which was linked to the 1980 Gwangju pro-democracy uprising.
This story addresses whether Starbucks and the stock market are open or closed on Juneteenth. It provides information for individuals planning activities or financial transactions on the holiday.
Starbucks Korea will temporarily shut down all its stores for a mandatory history lesson for employees, following a disastrous promotional event that cost the company an estimated 2.1 billion won ($1.4 million) in sales.
Starbucks Korea announced it will temporarily close its stores for staff training following a controversial marketing campaign that sparked public backlash. The initiative aims to address the issues raised by the incident.
Shinsegae Group, the parent company of Starbucks Korea, announced that executives and employees will undergo historical awareness training following a controversial promotion linked to the 1980 pro-democracy movement.
Financial analyses are being conducted to evaluate whether Comcast Corporation (CMCSA), Hormel Foods Corporation (HRL), Ares Management Corporation (ARES), and Starbucks Corporation (SBUX) are good stocks to buy. These assessments aim to guide potential investors on their market performance and future prospects.
Starbucks is reportedly exploring various options for its Japan business, including a potential sale of a stake in the unit. This review comes after the company's exit from China and could lead to significant changes in its Japanese operations.
Starbucks' US headquarters has issued an official apology to the victims and families of the 1980 Gwangju Democratic Uprising, following a Starbucks Korea promotional event that was deemed to evoke memories of the military crackdown.
A poorly executed Starbucks tumbler promotion on the anniversary of a pro-democracy massacre in South Korea led to widespread boycotts, a police investigation, and a political firestorm, with customers destroying branded merchandise.
Dunkin' has successfully leveraged merchandise, including free tote bags, to enhance brand loyalty and appeal, distinguishing itself from competitors like Starbucks.
An article examines why Pope Leo's perspective on AI and its impact on workers is proving accurate, as major companies like Starbucks and Klarna face significant problems and poor results from AI implementation. It highlights the costly issues and frustrated customers resulting from the rapid adoption of AI.
Musical theater actor and ballet dancer Jung Min-chan was removed from a musical role but defended by his ballet company after a social media post about a Starbucks visit sparked controversy in Korea.
Recent incidents, including a Starbucks AI 'disaster' and Sam Altman's 'U-turn,' highlight that artificial intelligence still necessitates human involvement and oversight for effective operation.
Starbucks has observed a noticeable lift in its afternoon customer traffic, attributed to a recent shift in its operational strategy. This indicates a positive response from consumers to the company's new approach.
Shinsegae Group Chair Chung Yong-jin issued two apologies, one written and one in person, taking full responsibility for Starbucks Korea’s recent “Tank Day” marketing controversy.
Starbucks baristas are described as performing tasks equivalent to running three restaurants at once, highlighting the complexity and demanding nature of their roles beyond just making coffee.
Starbucks stock has seen an increase year-to-date, with analysts suggesting that celebrity influence, specifically from a Kardashian, may be a contributing factor to its market performance.
Pizza Hut is reportedly integrating artificial intelligence into its operations, a move that follows Starbucks' earlier adoption of AI, surprising many customers.
Shinsegae Group Chair Chung Yong-jin is set to apologize again for Starbucks Korea's controversial 'Tank Day' marketing campaign and announce internal investigation findings. The apology comes amid ongoing public anger over the incident.
A Starbucks branch in South Korea caused outrage with a marketing campaign launched on the anniversary of the 1980 Gwangju massacre, leading to the immediate halt of the operation and the firing of the Starbucks Korea CEO.
Starbucks has decided to discontinue its AI-powered inventory tracking tool, just nine months after its North American rollout, opting to return to manual stock management by employees. This move follows the company's initial plan to automate inventory processes with AI.
A Wall Street Journal article explores the personal habit of collecting Starbucks mugs and invites readers to share their own 'cheesy souvenir confessions.'
BusinessTimes of IndiaDaily Star BD2mo ago2 sources
Starbucks has decided to scrap its AI-powered inventory management tool across North America, a system that was linked to the CEO's efforts to resolve product shortages. The decision comes after the tool faced challenges in optimizing stock levels.
Boycotts of Starbucks Korea are spreading to the education sector after the coffee chain came under fire for a “Tank Day” tumbler promotion launched Monday, which critics said insulted victims of the…
A South Korean ministry has decided to avoid using Starbucks vouchers in response to a backlash related to a 'Tank Day' campaign, signaling public disapproval.
The Seoul Metropolitan Police Agency has taken over the investigation into Shinsegae Group Chairman Chung Yong-jin following a civic group's complaint regarding Starbucks Korea's controversial 'Tank Day' campaign.
Several oil tankers, including a South Korean-operated vessel and two Chinese supertankers, successfully transited the Strait of Hormuz. This increased maritime traffic is being interpreted by some as a potential indicator of easing tensions or a possible agreement with Iran.
The Butler brothers, who operate the Starbucks franchise in Ireland among other businesses, have injected millions into nearly 100 firms after facing director restrictions.
Technical analysis suggests that Starbucks stock is nearing the top of its multiyear trading range, with charts indicating a potential for a significant upward breakout.
Netflix has reportedly scrapped David Fincher's planned US spinoff of the hit South Korean series 'Squid Game'. This decision comes amidst other news from South Korea, including a police crackdown on young gangsters and an investigation into a controversial Starbucks campaign.
Several executives and directors from various companies, including Cloudflare, Samsara, and AppFolio, have sold significant amounts of their company stock. The sales range from tens of thousands to millions of dollars.
Caitlin Clark, Angel Reese, and A'ja Wilson headline the star-studded USA women's basketball team for the 2026 FIBA World Cup, marking a new era for USA Basketball. Meanwhile, Spain is confident it will host the 2030 World Cup final, with the Bernabéu stadium being a strong contender.
Police in South Korea raided the headquarters of Starbucks in the country following an advertising campaign that reportedly evoked a historical massacre.
South Korean police raided the Starbucks headquarters in Seoul as part of an investigation into a controversial marketing campaign launched on May 18, which is accused of offending the nation's historical trauma.
Rival coffee chains are eroding Starbucks Korea's market dominance following its 'Tank Day' controversy, with payment data showing Twosome Place surpassing Starbucks in monthly card sales for three consecutive months.
Major tech companies like Amazon and Microsoft reported strong earnings driven by significant investments in AI, while Apple warned of future supply constraints impacting Mac, iPhone, and iPad sales, leading to a projected slowdown in September-quarter growth.
Wall Street experienced market fluctuations following the Federal Reserve's interest rate decision and new inflation figures. Major tech companies like Microsoft, Apple, and Meta reported earnings, with investor focus on AI spending and its impact on future growth.
Several companies, including Plexus, Preformed Line Products, Endeavour Silver, Cactus, Spok, Insperity, Arxis, CONMED, and Everest Group, reported their latest quarterly earnings, with most beating analyst expectations for EPS and revenue. Starbucks, however, saw a significant decline in international revenue, and Pilgrim's Pride missed on both EPS and revenue.
Starbucks has raised its FY2026 EPS outlook to $2.55-$2.65 and plans to uplift at least 1,500 North America coffee houses by year-end. Johnson Controls also updated its FY2026 adjusted EPS target to ~$5.05, increasing its organic revenue growth outlook to ~8%.
Starbucks' stock experienced a significant surge following reports that the company's sales growth has accelerated, indicating strong market performance.
A new Tuscan-inspired eatery named Brevato has officially opened its doors in Limerick city, located at the former Starbucks site on the corner of Catherine and Thomas Street.
Starbucks is facing scrutiny over its ability to maintain its prized dividend while simultaneously working to fix underlying business issues and improve performance.
Brian Niccol's strategy for turning around Starbucks is reportedly showing quiet progress, even as the company's profit has been cut in half, with a key test approaching on July 29.
Workers at Starbucks Korea have established the company's first labor union since its entry into South Korea 27 years ago, seeking improved pay and relief from heavy workloads.
Starbucks, which spends $400 million annually on software, is now utilizing AI to develop its own in-house solutions, aiming to reduce reliance on third-party providers and cut costs.
Starbucks has discontinued its popular pink Bearista cups, much to the excitement of fans who are now finding a viral pink bear cup dupe available at Walmart. The change has sparked significant online discussion among collectors and enthusiasts.
Starbucks is reportedly looking to reduce its software costs by $400 million, a move that could have implications for companies like Toast that provide restaurant technology.
Jim Cramer provided his opinions on various stocks, recommending some like Preformed Line Products, IREN, Nebius, CoreWeave, Goldman Sachs, Solstice, and Deere & Company, while expressing caution or negative views on others such as Nextpower, Chewy, and Costco.
An analysis compares the business strategies and market positions of two major restaurant chains, Starbucks and Chipotle, to determine which is performing better.
Several investment funds, including Thornburg Income Builder Opportunities Trust and various Eaton Vance funds, have declared their latest monthly dividends. Some funds, like Eaton Vance Senior Floating-Rate Trust, increased their dividends, while others, such as Eaton Vance Floating-Rate Income Trust, announced decreases.
A chief strategist for a wealth manager discusses the AI stock market, noting that Starbucks is valued higher than chip designer Nvidia, and suggests Europe may need a crisis to improve.
Brands are cashing in on the growing functional beverage market, with products like protein cold foam at Starbucks and CBD soda becoming increasingly popular.
A visit to Starbucks in Vienna offered a chance to sample drinks and food, and explore souvenirs, catering to the curiosity of many Croatian customers about the chain.
Sam Altman's controversial eye-scanner company is now facing internal investigations over alleged bribery in Thailand. This comes amidst other business news, including SAS threatening to move flight routes and Starbucks temporarily closing cafes.
Starbucks in South Korea will close 2,000 stores for half a day to conduct 'historical awareness' training, following a backlash against a marketing campaign that evoked the 1980 military crackdown.
The Madison Large Cap Fund has chosen to sell its shares in Starbucks (SBUX) but is maintaining its position on Agilent Technologies (A) despite concerns about AI. The fund's decisions reflect its investment strategy in the current market.
Coffee chain 7 Brew has rapidly expanded its presence across the U.S., reaching 777 locations as it aims to compete with established rivals like Starbucks and Dutch Bros.
This analysis evaluates UniFirst Corporation (UNF) as a potential stock to buy and assesses Starbucks stock as it approaches a 52-week high. It provides insights for investors considering these companies.
Locals in Galway, Ireland, have expressed significant opposition to the opening of a Starbucks coffee shop on an iconic street, fearing it will erode the city's unique character.
Starbucks Korea has seen a recovery in sales within three weeks following the 'Tank Day' campaign, which had previously sparked widespread backlash and affected transactions.
Major coffee chains Starbucks, Dunkin', and Luckin are actively diversifying their product portfolios, pushing new items beyond their traditional coffee offerings to attract a broader customer base.
Starbucks is reportedly observing encouraging growth trends that extend beyond its traditional morning rush period, as reported by CNBC, indicating diversification in customer traffic and sales.
Starbucks has confirmed the return of its popular Unicorn Frappuccino for a limited weekend this summer, a colorful drink that previously caused a sensation and a "barista revolt" in 2017.
Starbucks has announced that a portion of its technology bonuses will now be tied to the usage of artificial intelligence, incentivizing AI adoption within the company.
An analysis compares the turnaround efforts of Chipotle and Starbucks, suggesting that one company's recovery is genuine while the other's is less substantial.
Shinsegae Group Chairman Chung Yong-jin has publicly apologized for the controversy surrounding Starbucks' 'Tank Day' event, stating that he takes 'all responsibility' for the incident.
Veterans Minister Kwon Oh-eul stated that Starbucks Korea should face sanctions for its recent controversial marketing campaign, which was associated with the May 18 Gwangju democratization movement. He emphasized that the incident was not merely an individual mistake.
Starbucks announced an increase in afternoon customer traffic, crediting menu innovation and CEO Brian Niccol's strategy to transform the chain into an all-day destination.
Brian Niccol's artificial intelligence initiative at Starbucks has reportedly failed, raising questions about the company's ongoing turnaround efforts. The effectiveness of current strategies is under scrutiny.
While many companies are increasing their focus on artificial intelligence, Starbucks is reportedly scaling back its AI initiatives, a move that could have implications for its SBUX stock performance.
Starbucks is facing significant backlash in South Korea after a 'Tank Day' promotion was perceived to echo the 1987 massacre, prompting a second public apology from the chairman of its local corporate majority owner.
A Starbucks advertisement created with AI has ignited a national uproar in South Korea, leading to customer protests where people are breaking cups and setting fire to the company's logo. The billionaire owner is attempting to address the situation following accusations of 'inhumane and shameful conduct'.
A controversy involving Starbucks in South Korea has unexpectedly become a significant issue in the final stages of the country's election, fueled by allegations of hate speech.
Artificial Intelligence systems are reportedly causing disruptions at Starbucks and Pizza Hut, leading to widespread discussion and amusement on social media platforms.
Starbucks is facing significant backlash in South Korea after a marketing misstep related to a 'Tank Day' campaign. The controversy has led to a South Korean ministry shunning Starbucks vouchers.
Starbucks has decided to discontinue its AI-powered inventory ordering system across North America. The decision comes after the system reportedly generated too many errors.
Global Partners has announced the appointment of a former Starbucks executive to lead its retail operations, signaling a strategic move to enhance its consumer-facing business.
The Mayor of Seattle has reportedly expressed regret regarding a past boycott of Starbucks, according to an opinion piece published in the Wall Street Journal.