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Starbucks Faces Backlash in South Korea Over 'Tank Day' Promotion
Starbucks is facing significant backlash in South Korea after a marketing misstep related to a 'Tank Day' campaign. The controversy has led to a South Korean ministry shunning Starbucks vouchers.
22 May, 04:52 — 22 May, 11:50
The Story
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Source Diversity
Source Diversity
High (51/100)4 sources30/33
Spectrum spread— 2/5 buckets covered8/33
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Left
Center1
Center (1)
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Right3
Right (3)
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Geographic diversity— 3 regions13/34
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Sources
Showing 3 of 4 sources
FTVery High49d ago
Starbucks grapples with backlash in South Korea after ‘Tank Day’ marketing mis-step
Promotion offered discounts on May 18, the anniversary of the 1980 Gwangju massacre
Read full article →straits-timesMostly Factual49d ago
South Korean ministry to shun Starbucks vouchers in ‘Tank Day’ campaign backlash - The Straits Times
South Korean ministry to shun Starbucks vouchers in ‘Tank Day’ campaign backlash The Straits Times
Read full article →seeking-alphaMixed49d ago
The Starbucks brand faces more backlash in South Korea
Read full article →Coverage Timeline
First report: channel-news-asia · 22 May, 04:07|Full coverage: 4 · 8h|Window: 8h
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