As Korea drinks less, liquor goes lighter — and global

At Korean convenience stores, the liquor aisle's most valuable real estate is changing hands. Eye-level shelves once dominated by 500-milliliter beer cans and green soju bottles are increasingly filled with colorful ready-to-drink cocktails and bottles of lower-alcohol flavored soju, as Koreans drink less and seek lighter options. "These days, more customers buy RTD (ready-to-drink) products and flavored soju with lower alcohol content," a convenience store owner in Seoul said. "Sales of traditi

By The Korea Herald