‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn. Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein. Continue reading...

By Sarah Marsh Consumer affairs correspondent