Hyundai, Kia open Shanghai UX hub for AI-defined vehicles

Hyundai Motor and Kia said Thursday that they have opened UX Studio Shanghai, a user experience research hub in Shanghai's Jing'an District, to deepen China-specific vehicle development as competition intensifies in the world's largest auto market. The new facility will study China's fast-changing smart mobility market and consumer trends, with insights incorporated into the development of next-generation vehicles and AI-defined mobility technologies. Relocated from Huangpu District to a standal

By The Korea Herald