Tech Company Vibe Uses Niche Billboards to Target Start-Up Insiders

A tech company named Vibe is employing highly specialized billboards in the Bay Area that feature references only understood by those within the tech industry, aiming to microtarget start-up insiders.

17 Feb, 10:01 — 17 Feb, 10:01

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NYT4d ago

With Niche Tech World References, Vibe Hopes Its Billboards Reach Start-Up Insiders

Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level.

By Natallie Rocha and Minh Connors

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Tech Company Vibe Uses Niche Billboards to Target Start-Up Insiders

Read at source (1 outlet)

With Niche Tech World References, Vibe Hopes Its Billboards Reach Start-Up Insiders

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