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Disney Faces Advertiser Resistance Over Super Bowl Ad Pricing
Disney is encountering resistance from advertisers over the high price of its Super Bowl commercial slots, with some spots reportedly moving at $8 million amid squabbles on Madison Avenue.
3 Jun, 16:50 — 3 Jun, 20:32
The Story
Analyzing sources…
Source Diversity
Source Diversity
Moderate (27/100)2 sources— more sources would strengthen this score15/33
Spectrum spread— 2/5 buckets covered8/33
Far L
Left1
Left (1)
variety
Center
Right1
Right (1)
seeking-alpha
Far R
Geographic diversity— 1 region4/34
US2
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ℹOnly 2 sources cover this story
Sources
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varietyMostly Factual9d ago
Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)
Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney has sold a significant […]
By Brian Steinberg
Read full article →seeking-alphaMixed8d ago
Disney's Super Bowl ad price meets resistance on Madison Avenue
Read full article →Coverage Timeline
First report: variety · 3 Jun, 16:50|Full coverage: 2 · 4h|Window: 4h
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