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X and World Federation of Advertisers Settle GARM Dispute
BusinessYahoochannel-news-asia11d ago2 sources

X and World Federation of Advertisers Settle GARM Dispute

X (formerly Twitter) and the World Federation of Advertisers have reached a settlement in their litigation concerning the Global Alliance for Responsible Media (GARM) dispute. The terms of the settlement were not immediately disclosed.

Tinubu's Aide Elected ADVAN President
BusinessPremium Times16d ago

Tinubu's Aide Elected ADVAN President

President Tinubu's aide, Mr. Ogra, has emerged as the new President of the Advertisers' Association of Nigeria (ADVAN) following the association's Annual General Meeting.

Walmart Acquires Vibe.co to Boost Advertising Business
Culturebloombergvarietyseeking-alpha1mo ago3 sources

Walmart Acquires Vibe.co to Boost Advertising Business

Walmart is set to acquire Vibe.co as part of its strategy to expand its connected TV advertising business. This acquisition aims to enhance Walmart's advertising platforms and attract more advertisers.

SpaceX Aborts Starship Test Launch During Final Countdown
BusinessAPReutersBBC+46bloombergwsjFTle-mondeThe GuardianNPRCNNnzz+38 more2mo ago49 sources

SpaceX Aborts Starship Test Launch During Final Countdown

SpaceX abruptly halted the highly anticipated test launch of its Starship rocket during the final countdown due to unresolved technical issues. The company announced the postponement of the flight, which aims to send the massive rocket into orbit.

A+E Global Media Launches Storyground, a New Studio to Help Advertisers Create Content
Culturevariety5mo ago

A+E Global Media Launches Storyground, a New Studio to Help Advertisers Create Content

A+E Global Media wants to ramp up the work it does to help advertisers create bespoke content for its media properties. The company, jointly controlled by Disney and Hearst, is launching Storyground, a studio that aims to help advertisers create bespoke content for A+E outlets that could include History, A&E and Lifetime, among other properties. […]

Meta's AI Ad Tools Cause Chaos for Brands
TechnologyBusiness Insider27d ago

Meta's AI Ad Tools Cause Chaos for Brands

Meta's aggressive push for advertisers to use its AI tools is reportedly causing chaos for brands, resulting in distorted images, gibberish text, and altered products in advertisements.

US Troops at Risk from Location Data Tracking
WorldBusiness Insider2mo ago

US Troops at Risk from Location Data Tracking

Location data from everyday phone apps, which tracks users, is reportedly being used by adversaries to target US military personnel in the Middle East, posing a significant security threat.

YouTube Unveils New Shows, Pitches TV Ambitions at Upfront
Culturevarietyhollywood-reporterdeadline2mo ago3 sources

YouTube Unveils New Shows, Pitches TV Ambitions at Upfront

At its annual Upfront presentation, YouTube announced a slate of new exclusive shows featuring creators like Alex Cooper and Trevor Noah. The platform also emphasized its growing presence as a major television destination for advertisers.

Court Dismisses X Lawsuit Alleging Brands Illegally Boycotted Platform
BusinessReutersBBCbloomberg+13wsjFTdr-dkcbcfazberlingskeder-standarddie-presse+5 more4mo ago16 sources

Court Dismisses X Lawsuit Alleging Brands Illegally Boycotted Platform

A US District Judge has dismissed X Corp's lawsuit accusing advertisers of an illegal boycott, a decision Elon Musk has criticized, rejecting claims of a conspiracy among advertisers who stopped spending on X after Elon Musk's acquisition.

Meta is increasing advertisers' fees in Europe making Trump administration 'very angry'
BusinessTimes of India5mo ago

Meta is increasing advertisers' fees in Europe making Trump administration 'very angry'

Meta is passing on digital services taxes to advertisers in several European countries, including Austria, France, Italy, Spain, Turkey, and the UK. Starting July 1, businesses will pay an extra fee reflecting local tax rates on ads shown in these markets. This move follows criticism from the US, which has threatened retaliatory measures against European firms.

Meta Launches Muse Image AI Generator, Expands Generative AI Tools
BusinessNYTFTcnbc+5Yahoonaftemporikichannel-news-asiaseeking-alphaexpress-tribune1mo ago8 sources

Meta Launches Muse Image AI Generator, Expands Generative AI Tools

Meta has unveiled Muse Image, its first AI image generation model since a major AI overhaul, expanding its generative AI tools across its applications. This move aims to attract advertisers and subscribers in the competitive AI market.

Trump Orders Aides to Prepare for Extended Iran Blockade
PoliticsAPReutersBBC+132bloombergNYTwsjFTle-mondewapoThe GuardianNPR+124 more3mo ago135 sources

Trump Orders Aides to Prepare for Extended Iran Blockade

Donald Trump has reportedly instructed his aides to prepare for an extended blockade of Iran, particularly the Strait of Hormuz. He also issued a stern warning to Iran, stating they 'better get smart soon' and that the 'no more Mr. nice guy' approach is over.

Nigeria Addresses Political Plots, Economic Challenges, and Security Incidents
WorldAPBBCNYT+21The GuardianAl Jazeerayle-uutisethelsingin-sanomataftonbladetDWle-figaroFrance 24+13 more3mo ago24 sources

Nigeria Addresses Political Plots, Economic Challenges, and Security Incidents

Nigeria is grappling with a range of issues, including charges related to an alleged plot to overthrow President Tinubu, ongoing political maneuvering for future elections, and efforts to address economic challenges and security incidents.

Inside ChatGPT's slow-motion ad rollout
TechnologyBusiness Insider5mo ago

Inside ChatGPT's slow-motion ad rollout

OpenAI CEO Sam Altman Shelby Tauber/Reuters A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. OpenAI's introduction of advertising to ChatGPT was the most-anticipated industry launch since Netflix debuted its ads tier. How's it going? Slowly. The pilot began on February 9 and was initially set to finish at the end of March, with some brands promising to spend at least $200,000 to take part. Advertisers and ...