TikTok's middle class is gaining power

Micro creators on TikTok are having a moment. Ulet Ifansasti/Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. The TikTok middle class is thriving. The average rates that TikTok "micro" creators — those with follower counts between 5,000 and 50,000 — charged brands for partnership deals rose dramatically in the first quarter compared with the year-ago period. That's according to data compiled e...