Marketers React to Google's AI Search and Agent Changes

How marketers are reacting to Google's big search and AI changes

Google I/O was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs. Benjamin Fanjoy/Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. The adlanders in my WhatsApp chats have been digesting the slew of Google search and ads announcements last week. Which ones actually mattered to CMOs? It's all about those agents. First up, Google has a collect...