Victoria's Secret Shares Soar After Strategic Shift

Victoria's Secret shares surged by 35% following a strategic shift away from its previous 'woke' ideology, with strong bra sales contributing to the company's turnaround.

2 Jun, 15:40 — 2 Jun, 15:40

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zerohedgeLow88d ago

Bringing Sexy Back: Victoria's Secret Shoots Higher After Abandoning Woke Ideology

Bringing Sexy Back: Victoria's Secret Shoots Higher After Abandoning Woke Ideology Shares of Victoria's Secret surged a mind-boggling 40% in the U.S. morning cash session after the bras-and-lingerie retailer delivered a stronger-than-expected first quarter, boosted its outlook, and showed signs of a turnaround plan in motion. Net sales rose 15% to $1.56 billion in the first quarter, beating guidance, while comparable sales increased 13%, signaling that CEO Hillary Super's turnar...

By Tyler Durden

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First report: Yahoo · 2 Jun, 12:43|Full coverage: 2 · 3h|Window: 3h

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Yahoo2 Jun, 12:43First to report

Bra Sales Power Victoria’s Secret Turnaround and Shares Soar 35%

3h later

zerohedge2 Jun, 15:40Latest update

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Victoria's Secret Shares Soar After Strategic Shift

Sources

Bringing Sexy Back: Victoria's Secret Shoots Higher After Abandoning Woke Ideology

Coverage Timeline

Bra Sales Power Victoria’s Secret Turnaround and Shares Soar 35%

Bringing Sexy Back: Victoria's Secret Shoots Higher After Abandoning Woke Ideology

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