6 stories found
The CEO of IMAX has expressed skepticism about Disney's 'Infinity Vision' certification for 'Avengers: Doomsday,' calling it 'marketing,' as IMAX is committed to showing 'Dune: Part 3' on the same release day.
IMAX has commented on Disney's new 'Infinity Vision' premium large format plans, particularly after 'Avengers: Doomsday' reportedly lost premium screens to 'Dune 3'.
Disney is rolling out its new large screening format standard, Infinity Vision, for the re-release of 'Avengers: Endgame' and the upcoming 'Avengers: Doomsday,' with over 7,500 applications received.
Disney has debuted its new giant screen cinema brand, "Infinity Vision," aiming to compete with IMAX in the market for immersive, large-format movie experiences. This move reflects a broader trend in Hollywood towards supersizing the big screen experience.
Imax has responded to Disney's Infinity Vision unveiling, calling it a 'marketing play' to boost 'Avengers: Doomsday' and distract from 'Dune 3'.
Disney unveiled the first trailer for "Avengers: Doomsday," featuring the return of key characters, and new footage for "Mandalorian & Grogu" at CinemaCon in Las Vegas. Several other studios also previewed upcoming films and new theatrical experiences during the event.