Sony Pictures Television introduces over 100 free ad-supported video channels on the PlayStation 5, aiming to help marketers reach the traditionally hard-to-access gaming demographic.
Industry leader Mutsvangwa pledges targeted assistance for small and medium-sized marketers struggling with regulatory compliance and market access. The initiative aims to streamline licensing processes and foster inclusive economic participation.
Civil society organizations across Nigeria have voiced support for the Labour Congress amid allegations of government collusion with oil marketers, calling for greater openness in petroleum pricing.
Data shows a sharp decrease in references to Reddit within OpenAI's conversational outputs, prompting marketing experts to reassess SEO strategies and content distribution tactics in the age of generative AI.
The National Onion Producers, Processors and Marketers Association of Nigeria (NOPPMAN) lifted its suspension on onion exports to Ghana, demanding fair market access and uninterrupted offloading of consignments.
Artificial intelligence is fundamentally altering the landscape of search marketing, prompting platforms like Reddit to navigate how to maintain their identity amidst these technological shifts.
Competition among petroleum marketers and depot operators in Nigeria has intensified, leading to price cuts for petrol and diesel as crude oil prices continue to drop.
Petrol depot prices in Nigeria have declined across major supply centers, with marketers implementing fresh price cuts of up to N23/litre, indicating increased competition in the downstream petroleum market.
Independent petroleum marketers in Nigeria are urging the government to halt petrol importation. They cite higher costs compared to local products and increased price volatility as reasons for their demand.
The Chamber of Oil Marketing Companies (COMAC) in Ghana is urging the government to abolish taxes on Liquefied Petroleum Gas (LPG), citing rising prices and affordability concerns.
The Independent Petroleum Marketers Association of Nigeria (IPMAN) has raised concerns over increased petroleum product import licences, warning of potential price instability and higher pump prices.
Independent marketers and experts have rejected Dangote Refinery’s proposal to price fuel in dollars, warning that it could exacerbate forex pressure and destabilize Nigeria's economy.
Nigeria's downstream petroleum market experienced another round of price reductions as the Dangote Petroleum Refinery and several major fuel marketers lowered depot prices for petrol, reportedly due to pressure from the federal government.
The Dangote Refinery has announced another reduction in its petrol ex-depot price by N50, bringing it to N1,075 per litre. The refinery has also opened sales to all marketers, signaling further moderation in fuel prices.
Lara Balazs, Adobe's Chief Marketing Officer, stated that CMOs must disrupt themselves and act as "customer zero" for their own products, highlighting the importance of internal product testing.
Vineet Mehra, Chief Growth and Marketing Officer at Chime, highlighted that marketers who are intentional about where and how they create content will succeed in achieving organic growth. He stressed the importance of strategic content deployment.
The Federal Government of Nigeria has directed the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) to ensure petroleum marketers do not exploit citizens through excessive pricing.
At the Cannes Lions festival, marketers discussed the challenge of effectively capturing human attention and influencing AI chatbots in the evolving digital advertising landscape.
Oil marketers across Nigeria continue to sell Premium Motor Spirit (petrol) at elevated prices, even as global crude oil prices have sharply declined to pre-war levels.
Nigerian marketers have confirmed receiving fresh fuel import licences from the Federal Government for the third quarter of 2026, aiming to ensure a stable supply of petroleum products nationwide.
Nigeria's downstream petroleum regulator, NMDPRA, has approved a new round of fuel import permits for seven major oil marketers. This move comes amid growing concerns over the domestic fuel supply level in the country.
Loss-making AI group OpenAI is presenting at the Cannes Lions advertising conference for the first time, pitching ChatGPT ads to marketers ahead of a potential initial public offering.
An article from The Economist questions the actual quality of infant formula, suggesting that its benefits might be less than what marketers claim. The piece delves into the nutritional aspects and marketing practices.
Fuel marketers in Abuja continue to sell petrol at old prices, despite a recent reduction in ex-depot prices announced by the Dangote Petroleum Refinery.
Indeed's Chief Marketing Officer, James Whitemore, emphasized the importance for marketers to become proficient in AI while maintaining a human touch. The company has launched a new brand campaign titled 'Jobs Need People' to reflect this philosophy.
An article discusses how both nonprofit and for-profit marketers face similar challenges in achieving alignment within their organizations, despite having different missions.
The Nigerian Association of Liquefied Petroleum Gas Marketers (NALPGAM) has raised an alarm over the escalating cost of cooking gas, warning that continuous price increases could lead to public revolt against gas filling station operators.
The article discusses the best tools available for marketers in 2026 to download high-performing Facebook video content, aiding in competitor research, creative analysis, and building a reliable swipe file.
Nigerian financial institutions are racing to meet a new CBN cybersecurity standard, while the Securities and Exchange Commission warns citizens against a rise in Ponzi schemes on social media. These efforts are part of broader regulatory oversight in the country's financial sector.
Wellness influencers are promoting NAD+ pills and infusions as longevity boosters, but while there is scientific interest in the compound, researchers caution that marketing claims have outpaced the available scientific evidence.
The Bauchi traders’ association is urging the government to provide better trading spaces for its displaced members to help sustain their livelihoods and boost commercial activities.
Marketers are exploring the potential of AI to enhance efficiency in advertising, while also striving to maintain the authenticity that consumers expect.
Nigeria’s jet fuel shortage is being driven by disruptions at the Strait of Hormuz that have curtailed global supplies of middle distillates, a fuel marketers’ group said, squeezing airlines already…
Oil marketing companies in Ghana are disputing claims that the government is absorbing recent fuel price reductions, insisting their members are bearing the costs and calling for the suspension of statutory taxes and levies.
South African opposition leader Julius Malema has been sentenced to five years in prison for firing a gun in public. The Economic Freedom Fighters (EFF) leader received the sentence on charges related to a 2018 incident.
The World Bank's recommendation for Nigeria to resume fuel imports has created a division among downstream stakeholders, with marketers favoring competition and experts prioritizing local refining security.
Pomo, an AI startup founded by Praneet Dutta and Joe Cheuk, has successfully raised $4.5 million in seed funding, led by Kindred Ventures, to help marketers fine-tune campaigns and monitor rivals.
Iran has issued strong warnings against a potential US ground invasion, threatening severe retaliation, while stating its forces are 'waiting' as more US troops arrive in the region. This comes amidst ongoing US-Iran peace talks and CENTCOM reporting over 11,000 targets struck.
Founders of digital marketing agency Chaotic Good shared insights on Billboard's 'On the Record' podcast, detailing the secret tactics marketers use to simulate trending songs and control online discourse, emphasizing that 'everything on the internet is fake' in the quest for viral music.
The Chief Executive Officer of the Chamber of Oil Marketing Companies (COMAC), Riverson Oppong, stated that oil marketing companies in Ghana are experiencing increasing pressure due to frequent and unpredictable changes in fuel prices.
Many transporters and commuters have lamented their ordeals, and called on the Midstream and Downstream Petroleum Regulatory Authority, NMDPRA, to intervene and compel oil marketers to adjust pump…
DER STANDARD is the only publisher-originated offering to rank among the top three in an image study of online marketers, based on a survey of 220 agency representatives and direct clients.
Nine rising stars in brand marketing share how they are leveraging AI for tasks like pressure-testing ideas and enhancing presentations, highlighting AI's growing impact on the industry.
A new Supermetrics report reveals that only 6% of marketers have fully implemented AI into their strategies, suggesting a significant gap in AI adoption within the marketing industry.
Optimizely has introduced a new suite of AI-powered virtual teammates designed to assist marketers with role-specific tasks, streamlining campaign management and content creation.
Fuel marketers have raised petrol prices three times in a single week, pushing costs above N1,300 per litre and prompting calls for government intervention to stabilize the sector.
Petrol prices across Abuja have increased, with independent marketers pointing to repeated gantry price hikes by the Dangote Refinery as the primary driver of the latest pump price adjustment.
The Independent Petroleum Marketers Association of Nigeria (IPMAN) has commended Dangote Petroleum Refinery for extending its free petrol distribution scheme to several states, including Imo and Anambra, to ease financial and operational burdens.
Business Insider is seeking nominations to recognize the most innovative influencer marketers working for brands in 2026, highlighting successful partnerships with creators.
The National Onion Producers, Processors and Marketers Association of Nigeria (NOPPMAN) has urged the Economic Community of West African States (ECOWAS) to intervene in the ongoing restriction of Nigerian and other West African onions in Ghana.
Major AI companies including OpenAI, Anthropic, Google, and Meta are set to meet with White House officials to discuss AI safety testing. Meanwhile, several tech firms like Palantir, Onsemi, and Adeia announced strong financial forecasts and revenue targets, with Palantir's earnings surging past expectations.
EXMAN is reshaping experiential marketing in Nigeria by adopting new governance, ethical guidelines, and a pricing benchmark to boost professionalism and transparency within the industry.
The Major Energies Marketers Association of Nigeria (MEMAN) has defended its member companies against accusations regarding the resurgence of petroleum tanker congestion in Apapa, Lagos, advocating for stronger enforcement of the truck call-up system.
The Independent Petroleum Marketers Association of Nigeria (IPMAN) has temporarily suspended the loading of petrol from the Dangote Refinery due to growing uncertainty over pricing.
TikTok Shop is significantly altering customer acquisition strategies, presenting new implications and challenges for marketers in the evolving digital landscape.
The World Cup semifinals are set, featuring a highly anticipated match between France and Spain, with Kylian Mbappé confirmed to play. England will face Argentina in the other semifinal, as teams prepare for the final stages of the tournament.
The Nigerian federal government is urging marketers to reduce petrol prices and has warned against using old stock as a justification for high costs. This move aims to alleviate the burden of high fuel prices on consumers.
Jessica Padula, Nespresso's chief marketing officer, stated at the 2026 Cannes Lions Festival that deep expertise in key areas is crucial for marketers and creators, a value she believes many are overlooking.
The Nigerian Midstream and Downstream Petroleum Regulatory Authority has issued a warning to oil marketers against arbitrary increases in fuel pump prices, insisting that prices must be cost-reflective as crude prices fall.
The Nigerian Federal Government has signed an agreement with the Senior Staff Association of Nigerian Universities (SSANU) regarding renegotiation. Concurrently, the government is engaging with marketers as global oil prices experience a decline.
The Nigerian federal government is engaging with petroleum marketers and industry regulators, urging them to reflect the global drop in oil prices in the pump prices of Premium Motor Spirit (PMS). This move aims to address concerns over high fuel prices in the country.
The Cannes Lions festival saw marketers emphasizing creative credibility, with summer fashion trends at the event reflecting this renewed focus. The gathering served as a significant platform for industry discussions and style observations.
A survey in Finland found that older people are primarily annoyed by boastfulness, while younger generations dislike right-wing political parties, lack of job opportunities, and the use of AI at work.
Dangote Petroleum Refinery has reiterated its denial of S&P Global’s claims that Nigerian marketers are re-importing its fuel via Togo, dismissing the allegations as unfounded, illogical, and economically unviable.
The Cannes Lions festival is increasingly feeling more like a Hollywood event than the traditional film festival, as creators take center stage and the event built on brand marketers gains significant influence.
The Nigerian government has mandated a crackdown on marketers hoarding and diverting Liquefied Petroleum Gas (LPG), citing global supply disruptions and the Israel-Iran conflict as factors contributing to rising prices.
Nigerian security forces successfully repelled a bandit attack on a local government headquarters in Sokoto, while in Oyo, troops have blocked escape routes as kidnappers of school children reduced their demands. These incidents highlight ongoing security challenges in the country.
Nigerian fuel marketers are importing refined petroleum products from the Dangote Refinery through the Lome offshore hub, highlighting existing pricing disparities in the region.
The Nigerian Association of Liquefied Petroleum Gas Marketers (NALPGAM) predicts that retail cooking gas prices could drop to N900-N1,100 per kilogram by the end of 2026, provided the government implements reforms to enhance supply and reduce costs.
Top marketers suggest that prominent AI leaders, such as Sam Altman and Dario Amodei, need to significantly revamp the AI industry's brand image to address its current branding problems.
Nigeria's political scene is active with discussions around the 2027 presidential race, as parties like ADC prepare to select challengers. Meanwhile, other national issues include ongoing coup trials, airline debt enforcement, and concerns over fraud and crime.
An article provides a month-by-month guide for individuals turning 65 on how to protect their personal details from data brokers, marketers, and scammers, particularly in the context of Medicare enrollment.
Forbes highlights five significant trends in the evolution of branded merchandise that marketers should be aware of. The article provides insights into current industry shifts.
Crude oil prices, including Nigeria's Bonny Light, have fallen significantly to $98 per barrel, driven by speculation surrounding the US-Iran conflict. Despite the drop, Nigerian marketers are reportedly keeping pump prices high.
Workers across various regions observed Labor Day with protests demanding wage increases, tax reforms, and improved working conditions. The day also featured job fairs offering thousands of opportunities and discussions on labor policies.
Negotiations between the Nigerian government, marketers, and airlines over the aviation fuel crisis have ended without resolution, potentially leading to increased airfares or a suspension of operations.
The LiMA CMO SUMMIT'26 awards evening in Lithuania will crown Europe's top marketers for the first time, alongside honoring Lithuania's best marketing manager and influential marketing leaders.
This came as the AON and the Major Energies Marketers Association of Nigeria, MEMAN, disagreed over the cost of jet fuel, which has increased since the Middle East crisis.
The post Jet fuel: Keyamo…
AI companies are developing powerful technologies, such as Anthropic’s Claude Mythos AI, but are also employing savvy marketing strategies, leading to discussions about the hype surrounding their capabilities.
Creative Artists Agency (CAA) is seeking to integrate more marketers into Hollywood's creative processes, recognizing the growing prevalence of brand integrations in even high-prestige projects.
Public transport in Vilnius, traveling thousands of kilometers monthly, is highlighted as an effective and prominent advertising channel, though its full potential is not always utilized by marketers.
Marketers are introducing bizarre food product combinations, such as ice cream with pasta and soup with beer, to supermarket shelves, hoping to capture consumer attention by leveraging psychological insights.
Energy marketers in Nigeria are delaying petrol price cuts due to factors such as cost recovery, existing high-cost stock, and market volatility, according to experts.
NDTV sting operations have exposed black marketers selling cylinders at steep prices - with rates going up to Rs 6,500 for a gas cylinder and Rs 3,500-Rs 4,000 to refill a 14-kg cylinder, which earlier cost Rs 900-Rs 1,000.
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.
Publicis Sapient
Publicis Sapient CMO Teresa Barreira says AI is forcing "a reckoning" for some top marketers.
A version of this post appears in the CMO Insider newsletter.
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This as-told-to essay is based on a conversation with Teresa Barreira, chief marketing officer of Publicis Sapient, the advert...
MANILA, Philippines — The Philippine National Police – Highway Patrol Group (PNP -HPG) ordered its patrol officers to save on fuel amid looming price hikes triggered by escalating tensions in the…
Marketers and Dangote trade words over a petrol price hike. Dangote blames rising global crude costs from US-Iran tensions, while data shows imports are ch
Read More: https://punchng.com/us-iran-war-marketers-dangote-trade-words-over-petrol-price/
Nigeria fuel prices surge past N937/litre due to Middle East conflict. Marketers demand a naira-for-crude supply to stabilize domestic costs.
Read More:…
As part of the agency’s Entertainment Partnerships division, she will help drive content deals between marketers, media companies, A-list talent and IP in a rapidly-evolving industry landscape.
Lou Cohen, EY's chief digital officer, highlighted AI's potential to revolutionize marketing by enhancing audience segmentation, ad effectiveness, and content quality, urging marketers to adopt these tools.
An investigation reveals how content creators and marketers are monetizing widespread anxiety and misinformation surrounding artificial intelligence through a viral phenomenon dubbed 'doom trolling.'
Petrol prices in Nigeria are climbing toward N1,300 per litre, prompting widespread condemnation from marketers, labor unions, and civil society groups. Critics allege that the government and fuel operators are colluding to exploit consumers amid growing economic uncertainty.
Recent research indicates that advertising within news publications continues to provide marketers with superior engagement and return on investment compared to other media channels.
Petroleum marketers have expressed support for President Tinubu’s initiative to revive NNPC refineries, dismissing former President Obasanjo’s skepticism about their operational success.
The Nigeria LNG Limited (NLNG) has accused marketers of creating an artificial scarcity of cooking gas and inflating prices, alleging they sell LPG at N2,400/kg after purchasing it for N800-N900/kg.
Marketers and advertisers have cautioned that while AI is a powerful tool, its excessive or inappropriate use in advertising could damage companies' credibility.
Google has been fined $1 billion by the European Union, a decision that carries significant implications for marketers and the digital advertising industry.
Fuel marketers in Nigeria have resumed petrol loading from private depots, despite an increase in depot prices and ongoing uncertainty regarding Dangote Refinery’s dollar-for-fuel policy.
Nigeria is facing various economic and political challenges, including debates over state finances, a dollar sale row affecting fuel loading, and the government raising bonds to clear debts. Political parties are also preparing for the 2027 elections, while concerns about malnutrition and poverty among children persist.
Banská Bystrica County's cooperation with an advertising agency without a tender began under Ján Lunter, and now well-known marketers who have profited from regional contracts for years are managing Ondrej Lunter's campaign.
Vendelux, a startup founded by Stefan Deeran and CEO Alex Reynolds, has raised $50 million to help Chief Marketing Officers (CMOs) determine which live events are worth attending and can drive business results.
A summit presented by Expressions Influencer Agency focused on the growing shift in marketing investment from traditional media to digital platforms, creator-led content, and performance-driven influencer campaigns.
Despite a drop in crude oil prices below $72, petrol prices in Nigeria continue to stay above N1,000. Marketers are cautioning against price controls amidst concerns of consumer exploitation.
The Nigerian Federal Government has directed petroleum marketers and industry regulators to reduce fuel prices and end profiteering. This directive comes amidst high fuel prices in the country.
Nigerian agencies are addressing a range of national concerns, including the Independent National Electoral Commission (INEC) flagging flashpoints for the Osun poll and the Federal Competition and Consumer Protection Commission (FCCPC) investigating exploitative fuel pricing.
A report indicates that Finns are particularly annoyed by various issues, including wars, selfishness, and telemarketers, with the use of artificial intelligence in the workplace being a significant source of irritation for students.
During an Axios House event, marketers expressed the view that artificial intelligence (AI) is unable to replicate the essential bonds between brands and their customers. The discussion focused on the human element in marketing despite technological advancements.
YouTuber Adam W and Google executive Sean Downey offered advice to brands, suggesting that marketers should allow content creators more experimental freedom with their advertisements to achieve better performance.
Depot prices for Premium Motor Spirit (petrol) have eased across several terminals in Lagos, while diesel prices have seen a sharp decline, as petroleum marketers adjust to shifting supply dynamics.
The Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN) has called for immediate reductions in fuel prices, citing the recent decline in international crude oil prices. The association urged marketers to adjust prices to reflect current market realities for consumers.
Diezani Alison-Madueke, Nigeria's former petroleum minister, has been acquitted of bribery charges by a UK court, but still faces an open corruption case in Nigeria regarding allegations of lavish spending and illicit enrichment during her tenure.
Google I/O's announcements regarding AI search and agents are prompting marketers to adapt their strategies, with significant changes impacting Chief Marketing Officers.
Fuel marketers in Nigeria are pushing back against a lawsuit initiated by Dangote Petroleum Refinery. The lawsuit seeks to invalidate existing import licences, sparking a dispute within the country's petroleum sector.
A coroner has suspended the inquest into the death of Nigerian author Chimamanda Adichie's son, amid allegations of interference by the Lagos Attorney General. The court halted proceedings as the Attorney General denied any involvement.
Digital marketers have admitted to flooding sites with fake comments to promote musical acts, raising concerns about the integrity of media and genuine music taste.
Advertisers are intensifying efforts to effectively convey their messages on social media, addressing both the inherent risks and opportunities of the platforms.
The Digital Marketing Forum 2026, Romania's longest-running online promotion event, will feature two intensive masterclasses focused on AI and Performance Marketing for experienced marketers.
Nigeria's National Data Protection Commission has launched an investigation into an alleged data breach at the Corporate Affairs Commission (CAC). The agency also issued a data protection advisory following the cyber incident.
Former LPG Marketers Association representative Arnel Ty explains that the LPG price hike is driven by two main factors: higher international contract prices and increased shipping costs
Meta's Instagram is enhancing its Reels trending ads (RTA) inventory to allow marketers to buy ads targeting viral content related to 'TV & movies' and 'cultural moments' like NFL games and Black Friday.
Despite a significant drop in crude oil prices from $130 to $100 per barrel, oil marketers in Lagos, Nigeria, have continued to sell Premium Motor Spirit (PMS) at high prices.
Adobe and NVIDIA have announced a collaboration to develop new artificial intelligence tools specifically designed for creators and marketers, aiming to enhance capabilities in these industries.
The prime minister also said the government is actively working on multiple fronts, and in the past few days, he spoke with the leaders of several countries about the developments in West Asia
Chinedu Anyaso, the Chairman of the Independent Petroleum Marketers Association of Nigeria (IPMAN), has announced his intention to contest for the Nnewi North/Nnewi South/Ekwusigo Federal Constituency seat in Anambra State.
Concerns over potential fuel shortages in Kenya have prompted official Wandayi to summon fuel marketers for discussions, aiming to address the jitters.
Get your daily recap of Nigerian news headlines. Top stories include DIG Mba’s retirement, Dangote’s petrol price clash, and updates on regional conflicts.
Read More: https://punchng.com/morning-recap-dig-mba-others-retire-as-seven-aigs-await-promotion-dangote-marketers-clash-over-petrol-price-other-headlines/
By Ingram Osigwe On Friday, March 28, 2014 the prestigious Civic Centre, Victoria Island, Lagos played host to a bevy of celebrities, beauty enthusiasts, industry stakeholders, distributors and marketers as Fair and White Nigeria was unveiled and its highly efficacious range of beauty products ushered into the market with glamour, glitz and beauty pageantry. 12 […]
The post Fair and White Range of Beauty Brands: Celebrating 30 Years of Radiance appeared first on Vanguard News.
Artificial intelligence is being utilized by marketers to gain deeper insights into human buyer psychology, enhancing their strategies and effectiveness.
By Udeme Akpan, Energy Editor Dangote Refinery has resumed the sale of Premium Motor Spirit (PMS), also known as petrol, to major marketers and depot owners under a revised distribution framework endorsed by the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA). The move represents a significant shift from the previous arrangement in which products were […]
The post Dangote Refinery targets depot owners, major marketers in new marketing model appeared first on Vanguard...