Samyang Foods, known for its Buldak spicy noodles, is collaborating with South Korea's Culture Ministry to leverage its global brand popularity and attract more overseas tourists to the country.

Samyang Foods has promoted Vice Chair Kim Jung-soo to chair, aiming to strengthen leadership and accelerate global expansion of its popular Buldak brand instant noodles.

Samyang Foods' megahit spicy instant noodle brand, Buldak, has significantly impacted the company, and its heir now faces the challenge of sustaining this success globally.

Samyang Foods said Thursday it will open a Buldak-themed pop-up store, “House of Burn,” at its headquarters in Myeong-dong from March 20 to 24, targeting foreign tourists visiting Seoul.

Samyang Foods has successfully obtained domestic trademark rights for its popular 'Buldak' noodle brand, strengthening its legal position against copycat products.

Samyang Foods announced its Buldak spicy noodle brand will collaborate with the Coachella Valley Music and Arts Festival for a second consecutive year, expanding its global marketing efforts.

Samyang Foods is looking to secure trademark rights for the English brand name “Buldak” in Korea, as the Korean ramyeon maker continues to fight a global surge in counterfeits of its signature spicy noodles. According to Samyang Foods on Thursday, it plans to file an application with the Korean Intellectual Property Office register Buldak’s English name before the end of February. Copycat products of Samyang Foods’ Buldak have been popping up since the early 2020s as the Korean spicy ramyeon bra

Samyang Foods is introducing a new mascot, Peppo, a red chick with a flame atop its head, for its Buldak noodle franchise, as the spicy noodle brand celebrates 10 billion cumulative servings sold worldwide.

Samyang Foods reported record revenue of over 2 trillion won, largely driven by the success of its spicy Buldak noodles, which have become popular among younger consumers in the US.

Samyang Foods has announced its strategic focus for the current year will be on expanding its presence in global markets.